Ivana Brdar

M. Knežević, I. Brdar, Turizam - Osnove, teorija i principi, Univerzitet Singidunum, 2025

R. Živković, I. Brdar, Ponašanje i zaštita potrošača u turizmu, Univerzitet Singidunum, 2025

S. Alčaković, J. Stanković, I. Brdar, Marketing u sportu, Univerzitet Singidunum, 2019

R. Živković, I. Brdar, Ponašanje i zaštita potrošača u turizmu, Univerzitet Singidunum, 2018

M. Arsić, I. Brdar, A. Vujko, AI-Augmented Authenticity: Multimodal Artificial Intelligence and Trust Formation in Cultural Consumer Evaluation, World, Vol. 7, No. 2, pp. 1 - 25, Feb, 2026

M. Arsić, I. Brdar, А. Вујко, AI-Augmented Authenticity: Multimodal Artificial Intelligence and Trust Formation in Cultural Consumer Evaluation, World, Vol. 7, No. 2, 2026

A. Vujko, D. Mandić, A. Panić, M. Obradović, A. Obradović, I. Savić, I. Brdar, Beyond the Guestroom: Financial and Promotional Dimensions of Eco-Friendly Rural Hospitality in Agricultural Landscapes, Agriculture, Vol. 15, No. 15, Jul, 2025

I. Živković, I. Brdar, Development of long-term relationships with customers of public sector wellness centers, Marketing, Vol. 55, No. 1, pp. 40 - 51, 2024

I. Živković, I. Brdar, M. Knežević, Rejuvenating mind, body, and spirit: Exploring the role of physical activity in health and rehabilitation institutions’ offerings in Serbia, Hotel and Tourism Management, Vol. 12, No. 1, pp. 95 - 113, 2024

I. Savić, S. Alčaković, I. Brdar, D. Petković, Who to engage in promotion?The position of athletes in celebrity endorsement communication strategies, Sport Science , Vol. 16, No. 1, pp. 144 - 151, Jun, 2023

I. Brdar, Mind Over Palate: Unveiling the Role of Neuromarketing in the Food Industry, Meat Technology, Vol. 64, No. 1, pp. 50 - 60, 2023

M. Obradović, A. Panić, M. Kostić, I. Brdar, N. Radović, Тraditional food products and region recognition: Importance of geographical indication of origin in case of branding the tourist region of Western Serbia, BizInfo (Blace) Journal of Economics, Management and Informatics, Vol. 14, No. 1, pp. 33 - 44, 2023

B. Sančanin, B. Ratković Njegovan, I. Brdar, The Influence of Social networks on the Recruitment Proces in Tourism and Catering Enterprises, BizInfo (Blace) Journal of Economics, Management and Informatics, Vol. 13, No. 2, pp. 57 - 63, 2022

K. Bojić, I. Brdar, M. Stanković, Do We Talk to a Wall or Pass on Knowledge to Students – The Advantages and Disadvantages of Online Learning, Marketing, Vol. 53, No. 4, pp. 284 - 294, 2022

M. Zrnić, A. NJeguš, И. Брдар, J. Košutić, Challenges and usage of cryptocurrencies in tourism, Turističko poslovanje, No. 29, pp. 1 - 16, 2022

K. Kaličanin, I. Brdar, T. Vesić, Education is Becoming Digital – The Youth Attitudes Towards Online Teaching During the COVID-19 Pandemic, International Review, No. 1-2/2021, pp. 95 - 103, Jul, 2021

M. Zrnić, И. Брдар, N. Kilibarda, The importance of traditional food quality — the viewpoint of the tourism, Meat Technology, Vol. 62, No. 1, pp. 69 - 76, 2021

M. Zrnić, N. Kilibarda, I. Brdar, M. Vujić, Đ. Stojanović, FOOD SAFETY AND EATING HABITS DURING PANDEMIC COVID-19 IN THE REPUBLIC OF SERBIA, Економика пољопривреде, Vol. 68, No. 4, pp. 895 - 910, 2021

I. Brdar, Cook slow, eat fine – Consumer attitudes on food quality in new gastronomic trends, Meat Technology, Vol. 62, No. 1, pp. 77 - 88, 2021

I. Brdar, J. Gajić, IT and tourism business - do Serbian companies in tourism follow contemporary trends?, Industrija, Vol. 47, No. 1, pp. 7 - 22, 2019

J. Gajić, I. Brdar, R. Živković, T. Ilić-Petrović, Millennials’ Perspective on Leisure Time, Industrija, Vol. 47, No. 3, pp. 55 - 71, 2019

N. Kilibarda, I. Brdar, B. Baltić, V. Marković, H. Mahmutović, N. Karabasil, S. Stanišić, The safety and quality of sous vide food, Tehnologija mesa, Vol. 59, No. 1, pp. 38 - 45, 2018

V. Mitić, N. Kilibarda, I. Brdar, M. Kostić, D. Šarčević, N. Karabasil, V. Mizdraković, Measuring Competitiveness on Meat Industry Market: Are There Any Oligopolies in Serbia?, Tehnologija mesa, Vol. 59, No. 2, pp. 127 - 136, 2018

R. Živković, A. NJeguš, M. Zlatanović, J. Gajić, I. Brdar, Comparative analysis of Facebook and communication activities of the mountain hotels in Stara planina, Kopaonik and Zlatibor, The European Journal of Applied Economics, Vol. 12, No. 1, pp. 26 - 36, Apr, 2015

S. Čerović, M. Knežević, I. Brdar, V. Matović, The Contribution of Tourism Industry on the GDP of Western Balkan Countries, Industrija, Vol. 43, No. 3, pp. 159 - 170, 2015

R. Živković, I. Brdar, EXPECTATION AND SATISFACTION OF FOREIGN TOURISTS IN RURAL TOURISM: A CASE STUDY OF SERBIA, Review of International Affairs, Vol. LXVI, No. 1157, pp. 125 - 137, 2015

V. Spasić, I. Brdar, Avio-saobraćaj u Srbiji sa posebnim osvrtom na niskobudžetne avio-kompanije, Singidunum revija, Vol. 7, No. 1, pp. 107 - 116, Jan, 2010

SiTCon Singidunum Tourism Conference

I. Brdar, I. Savić, CAPTIVATING HEARTS AND MINDS: HOW EMOTIONAL MARKETING TRANSFORMS TOURIST EXPERIENCES?, BOOK OF PROCEEDINGS Singidunum University International Scientific Conference MANAGING THE FUTURE BY LEARNING FROM THE PAST – CONTEMPORARY TRENDS IN TOURISM & HOSPITALITY, pp. 79 - 88, 2024

FINIZ 2023 - Sustainable development as a measure of modern business success

I. Brdar, Green power of influencers: Shaping sustainable consumer behaviour in the tourism industry, pp. 125 - 130, Dec, 2023

FINIZ 2023 - Sustainable development as a measure of modern business success

I. Brdar, Eco-guilty pleasure: Understanding the unsustainable consumer behaviour, pp. 119 - 124, Dec, 2023

CONFERENCE ON ADVANCES IN SCIENCE AND TECHNOLOGY“ COAST 2023

J. Momirski, I. Brdar, Trends In Digital Management Of Human Resources In The Hotel Industry, 2023

SINGIDUNUM INTERNATIONAL TOURISM CONFERENCE, SITCON 2022 - Tourism Destination Competitiveness – Current Challenges And Future Perspectives

K. Ranković, I. Brdar, P. Jović, The Role of Cultural Resources as a Factor of Competitiveness in Southeast Serbia, SITCON 2022 - Tourism Destination Competitiveness – Current Challenges And Future Perspectives, pp. 33 - 41, Oct, 2022

SINGIDUNUM INTERNATIONAL TOURISM CONFERENCE SITCON 2021 - Spa & Wellness Tourism - Development, Perspectives, and Experiences

N. Vidanović, I. Brdar, K. Ranković, The Attitudes of Young People Towards Visiting Spa & Wellness Hotels During the Covid-19 Pandemic, Sitcon 2021 Spa&Wellness Tourism – Development, Perspectives, and Experiences, pp. 88 - 94, Oct, 2021

INTERNATIONAL SCIENTIFIC CONFERENCE „EMPLOYMENT, EDUCATION AND ENTREPRENEURSHIP“ – EEE2020

K. Kaličanin, I. Brdar, M. Cogoljević, Higher Education and Digitalization During the COVID-19 Crisis - What do the Youth Think About Online Teaching?, 2020

Sinteza 2019 - International Scientific Conference on Information Technology and Data Related Research

R. Živković, I. Brdar, J. Gajić, K. Čkonjević, Pametni gradovi kao deo digitalne ekonomije, pp. 121 - 128, Apr, 2019

International Scientific Conference on Information Technology and Data Related Research, Sinteza 2019

N. Kilibarda, D. Borovčanin, I. Brdar, M. Milošević, Validacija upitnika stava o bezbednosti hrane tokom putovanja - primena mrežnih platformi u istraživanjima, pp. 418 - 423, 2019

Sinteza - Singidunum University International Scientific Conference

I. Brdar, Р. Живковић, Ј. Гајић, Ј. Станковић, Н. Килибарда, Smart turizam – mogućnost primene Interneta stvari u savremenom turističkom poslovanju, Zbornik radova SINTEZA 2018, pp. 116 - 122, Apr, 2018

SITCON - SINGIDUNUM INTERNATIONAL TOURISM CONFERENCE - 2018

J. Gajić, I. Brdar, J. Stanković, R. Živković, The importance of using digital communication in the promotion of cultural heritage - the example of the city of Novi Sad, Zbornik radova SITCON 2018, pp. 207 - 213, 2018

Culture, Haritage and Tourims Development; Kultura, nasleđe i razvoj turizma - SITCON 2018 - Singidunum International tourism Conference

N. Kilibarda, В. Миздраковић, И. Брдар, Koncept oznake geografskog porekla hrane u funkciji promocije kulturnog turizma, Conference Proceedings, pp. 229 - 235, 2018

SITCON 2017 (Singidunum International Tourism Conference)

Р. Живковић, I. Brdar, Ј. Гајић, Ј. Станковић, Digitalna promocija verskog turizma, pp. 132 - 139, Jun, 2017

Međunarodni naučni skup Sinteza 2017

J. Stanković, R. Živković, Ј. Gajić, И. Brdar, Efekti Intraneta na upravljanje odnosima s internom javnošću uslužnih organizacija, pp. 142 - 147, Apr, 2017

SITCON - Singidunum international tourism conference

R. Živković, I. Brdar, J. Gajić, J. Stanković, Understanding digital consumers in tourism, SITCON, Conference Paper · Sep. 2016, pp. 27 - 32, Sep, 2016

SITCON - Singidunum international tourism conference

J. Gajić, R. Živković, J. Stanković, I. Brdar, Social CRM in the airline industry, SITCON, Conference Paper · Sep. 2016, pp. 87 - 91, Sep, 2016

International Scientific Conference on ICT and E-Business Related Research SINTEZA 2016

G. Dobrijević, J. Boljanović, I. Brdar, Human-computer interaction in e-negotiation, pp. 346 - 351, Apr, 2016

X međunarodni naučno stručni simpozijum HOTELSKA KUĆA 2015

R. Živković, J. Gajić, I. Brdar, A. Lazović, Primena tehnoloških inovacija u hotelskim preduzećima, Hotelska kuća, Nov, 2015

Singidunum International Tourism Conference 2015 - SITCON

Р. Живковић, А. Његуш, Ј. Гајић, И. Брдар, И. Мијајловић, Upravljanje online zajednicama u hotelijerstvu, Singidunum International Tourism Conference 2015 - SITCON, Sep, 2015

SITCON - Singidunum international tourism conference

I. Brdar, V. Džamić, T. Radojević, J. Boljanović, G. Dobrijević, Pozitivni efekti procesa globalizacije na turizam, pp. 43 - 46, Sep, 2015

SINTEZA - Singidunum University International conference, April 16-17, 2015.

A. Mihajlović, J. Gajić, R. Živković, I. Brdar, М. Bokić, Novi komunikacioni kanali u procesu difuzije inovacija, SINTEZA - Singidunum University International conference,, Apr, 2015

Prva međunarodna konferencija Sinteza

R. Živković, J. Gajić, I. Brdar, The Impact of Social Media on Tourism, Prva međunarodna konferencija Sinteza, Apr, 2014

IX Međunarodni naučno-stručni simpozijum Hotelska kuća

I. Brdar, P. Obradović, Inovacije u funkciji unapređenja kvaliteta hotelske usluge, Hotelska kuća, Međunarodni zbornik naučnih i stručnih radova, pp. 335 - 344, Nov, 2013

XIII Međunarodni naučni skup Sinergija

R. Živković, J. Gajić, I. Brdar, Model kvaliteta u visokom obrazovanju, XIII Međunarodni naučni skup Sinergija, 2013

XII Međunarodni naučni skup Sinergija

I. Brdar, B. Čavić, R. Živković, V. Matović, Kvalitet usluga kao preduslov satisfakcije potrošača, 2013

VII Međunarodni skup „Mediteranski dani“

R. Živković, J. Gajić, I. Brdar, Turisti kao pokretači inovacija u turizmu,VII Međunarodni skup „Mediteranski dani“, Trebinje, 2012

Savetovanje na temu „Korporativna društvena odgovornost – sa primerima iz Srbije“

R. Živković, J. Gajić, I. Brdar, Društveno odgovorno poslovanje u visokom obrazovanju, Savetovanje na temu „Korporativna društvena odgovornost – sa primerima iz Srbije“, Ekonomski fakultet, Beograd, 2012

VII Međunarodni skup „Mediteranski dani“

I. Brdar, M. Knežević, P. Obradović, Pristupačni turizam – mogućnost za sve, 2012

VIII međunarodni naučno stručni simpozijum Hotelska kuća 2011

R. Živković, J. Gajić, I. Brdar, Kreiranje programa lojalnosti u hotelskom preduzeću, Hotelska kuća, 2011

VIII međunarodni naučno stručni simpozijum Hotelska kuća 2011

J. Gajić, I. Brdar, Primena korporativne društvene odgovornosti u poslovanju hotelskih preduzeća, VIII međunarodni naučno stručni simpozijum Hotelska kuća, 2011

I. Brdar, Uticaj globalizacije na razvoj turizma Srbije, Univerzitet Singidunum, Beograd, Feb, 2016

I. Brdar, Strengthening Student Role in Governance and Management at the Universities of Serbia in line with the Bologna Process (SIGMUS), 2013

I. Brdar, Master Plan for Sustainable Rural Tourism Development in Serbia, 2010

I. Brdar, Strateški razvoj niskobudžetnih avio-kompanija sa posebnim osvrtom na Srbiju, Univerzitet Singidunum, Beograd, Beograd, Srbija, Dec, 2009