Slavko Alčakovic

S. Alčaković, A. Đorđević, N. Savanović, Digitalni marketing, Univerzitet Singidunum, 2021

S. Alčaković, J. Stanković, I. Brdar, Marketing u sportu, Univerzitet Singidunum, 2019

A. Belačić, S. Alčaković, Celebrity endorsments in Super Bowl advertising during the period 2021-2025, SCIENCE International Journal, Vol. 4, No. 2, pp. 139 - 143, May, 2025

V. Gavranović, M. Veljković Michos, S. Alčaković, Utilización de la evaluación formativa para mejorar los resultados de aprendizaje de estudiantes en los ambientes híbridos de la enseñanza superior, Didáctica. Lengua y Literatura, Vol. 36, pp. 145 - 152, May, 2024

A. Belačić, S. Alčaković, The impact of media digitalization on political communication in Serbia, The European Journal of Applied Economics, Vol. 21, No. 1, pp. 18 - 29, Apr, 2024

V. Gavranović, S. Alčaković, Teachers’ Attitudes towards Mandatory and Optional Professional Development Programmes in the Republic of Serbia, The New Educational Review , Vol. 73, pp. 201 - 211, Nov, 2023

I. Savić, S. Alčaković, I. Brdar, D. Petković, Who to engage in promotion?The position of athletes in celebrity endorsement communication strategies, Sport Science , Vol. 16, No. 1, pp. 144 - 151, Jun, 2023

G. Dobrijević, S. Alčaković, Intragroup conflict and cohesion in interactive sports teams, Teme, Vol. 47, No. 1, pp. 33 - 47, Jun, 2023

S. Alčaković, Super Bowl Ads in the Period from 2017-2022, The European Journal of Applied Economics, Vol. 20, No. 1, pp. 39 - 51, Apr, 2023

I. Savić, S. Alčaković, Online Learning during the Pandemic of Covid-19: Experiences of Students and Universities, The European Journal of Applied Economics, Vol. 19, No. 2, pp. 84 - 96, Sep, 2022

G. Dobrijević, J. Boljanović, S. Alčaković, S. Lazarević, Perception of Cohesion in Interactive Sports Teams, Facta Universitatis, Series: Physical Education and Sport, Vol. 18, No. 2, pp. 431 - 438, Nov, 2020

J. Boljanović, G. Dobrijević, S. Čerović, S. Alčaković, F. Đoković, Knowledge-Based Bioeconomy: the Use of Intellectual Capital in Food Industry of Serbia, Amfiteatru Economic, Vol. 20, No. 49, pp. 717 - 731, Aug, 2018

S. Alčaković, A. Orlić, V. Đurić, EMOTIONAL CONTEXT AND EFFECTIVENESS OF TV ADVERTISING, Primenjena psihologija, Vol. 11, No. 2, pp. 155 - 170, Jun, 2018

S. Alčaković, D. Pavlović, J. Popesku, С. Алчаковић, Д. Павловић, Ј. Попеску, Millennials and Gamification – A Model Proposal for Gamification Application in Tourism Destination, Maркетинг, 48(4), стр. 207 - 214, 2017, Marketing, Vol. 48, No. 4, pp. 207 - 214, 2017

T. Lukić, V. Džamić, G. Knežević, S. Alčaković, V. Bošković, The Influence of Organisational Culture on Business Creativity, Innovation and Satisfaction, Management – časopis za teoriju i praksu menadžmenta, No. 73, pp. 49 - 57, Jan, 2015

S. Alčaković, M. Miljković, S. Alčaković, Značaj internet marketinga za poslovanje dvadeset vodećih srpskih kompanija, Singidunum Journal of Applied Sciences, Vol. 8, No. 2, pp. 137 - 144, 2012

S. Alčaković, M. Miljković, Neuromarketing: Marketing research future?, Singidunum revija, Vol. 7, No. 2, pp. 273 - 283, 2010

Sinteza 2025 - International Scientific Conference on Information Technology, Computer Science, and Data Science

A. Belačić, S. Alčaković, The presence of tech companies in Superbowl ads from 2021 to 2025, Sinteza 2025 - International Scientific Conference on Information Technology, Computer Science, and Data Science, pp. 493 - 498, May, 2025

the Scientific Conference SINERGIJA 2025: “Sustainable Business Development – Steps Towards Success!“

A. Belačić, S. Alčaković, Sustainability in Major Sporting Events – The Case of the Super Bowl, the Scientific Conference SINERGIJA 2025: “Sustainable Business Development – Steps Towards Success!“, pp. 1 - 4, Apr, 2025

the Scientific Conference SINERGIJA 2023: “Artificial Intelligence: Innovation, Application and Ethical Challenges“.

A. Belačić, S. Alčaković, Review of The Role of Generative Artificial Intelligence in Contemporary Digital Marketing., the Scientific Conference SINERGIJA 2023: “Artificial Intelligence: Innovation, Application and Ethical Challenges“., pp. 7 - 10, Dec, 2023

Prva međunarodna naučna konferencija ICEMIT 2023

A. Belačić, S. Alčaković, The Impact of Internet Media on Video Marketing in Serbia, Prva međunarodna naučna konferencija ICEMIT 2023, Sep, 2023

Sinteza 2023 - International Scientific Conference on Information Technology and Data Related Research

A. Belačić, S. Alčaković, Political Communication in Serbia – Digital Versus Traditional Media, Sinteza 2023 - International Scientific Conference on Information Technology and Data Related Research, pp. 110 - 115, Apr, 2023

Međunarodni naučni skup SINERGIJA 2022

I. Savić, M. Obradović, S. Alčaković, Marketing and new technologies - The use of NFT in promotional activities of brands - an overview, Nov, 2022

International Scientific Conference Sinteza 2022

I. Savić, A. NJeguš, S. Alčaković, University students' experiences and attitudes toward online learning during the pandemic COVID-19, Apr, 2022

Sinteza 2020

T. Stefanović, S. Alčaković, THE IMPORTANCE OF CREATING DIGITAL BRANDS IN SPORTS, SINTEZA 2020, INTERNATIONAL SCIENTIFIC CONFERENCE ON INFORMATION TECHNOLOGY AND DATA RELATED RESEARCH, pp. 246 - 252, 2020

Sinteza 2019 - International Scientific Conference on Information Technology and Data Related Research

M. Obradović, S. Alčaković, D. Vyugina, S. Tasevski, Use of Social Media in Communication Strategies of Premier League Football Clubs, pp. 244 - 249, Apr, 2019

Singidunum International Tourism Conference, SITCON 2018

J. Stanković, S. Alčaković, M. Obradović, Importance of cultural heritage and tourism experience of Generation Z in Serbia, pp. 62 - 68, Oct, 2018

The International Scientific Conference Sinteza 2018

M. Obradović, S. Alčaković, O. Pavlović, Effective use of e-mail marketing on example of small and medium-sized enterprises in Serbia, Apr, 2018

Academy of Managament Proceedings 2017 : At the Interface

S. Alčaković, Generation Z in Europe: A New and Challenging Face: Generation Z in Serbia: Experienced two wars and is now ready for the great opening, Academy of Management Proceedings 2017, Aug, 2017

SITCON 2016 - QUALITY AS A BASIS FOR TOURISM DESTINATION COMPETITIVENESS

S. Alčaković, V. Mizdraković, V. Džamić, Correlation between quality rating systems and profitability of Serbian hotels, SITCON 2016 - QUALITY AS A BASIS FOR TOURISM DESTINATION COMPETITIVENESS, Sep, 2016

Sinteza 2016

M. Savković, С. Алчаковић, Н. Ђорђић, Use of the Internet in the job search process: gender perspective, Sinteza, pp. 31 - 35, Apr, 2016

FINIZ 2015

V. Mizdraković, С. Алчаковић, Н. Арежина, R. Al Asagli, Determining Solvency and Liquidity Groups of Serbian Business Entities, pp. 111 - 114, Dec, 2015

Synthesis 2015 - International scientific conference of IT and Business Related Research

M. Miljković, S. Alčaković, Kanali distribucije poljoprivrednih proizvoda sa posebnim osvrtom na pijacu u Srbiji, Zbornik radova Synthesis 2015 - International scientific conference of IT and Business Related Research, Apr, 2015

Synthesis 2015 - International Scientific Conference of IT and Business related research

D. Šalić, D. Golijanin, S. Alčaković, Motivacija Zaposlenih u Srbiji, Zbornika radova Synthesis 2015 - International Scientific Conference of IT and Business related research, Apr, 2015

Synthesis 2015- International Scientific Conference of IT and Business- Related Research

V. Bošković, И. Томић, Н. Станишић, С. Алчаковић, Business English versus General English- Students' Attitudes and Grades', Apr, 2015

SECOND INTERNATIONAL SCIENTIFIC CONFERENCE OF THE MACEDONIAN MARKETING ASSOCIATION (ISCMMA'15) „THE NEW MARKETING CHALLENGES - THEORY AND PRACTICE“

S. Alčaković, М. Бокић, В. Бошковић, Neuromarketing: Implementation and ethics, 2nd International scientific conference of the Macedonian marketing association (ISCMMA 15)"The new marketing challenges - theory and practice", Feb, 2015

Sinergija 2014.

N. Arežina, D. Stefanović, V. Mizdraković, S. Alčaković, V. Džamić, Zastupljenost krivičnih dela protiv privrede i privrednih prestupa u Republici Srbiji, Dec, 2014

FINIZ

S. Alčaković, J. Stanković, V. Mizdraković, V. Bošković, Marketing Activities of Bookkeeping Agencies in the Republic of Serbia, pp. 31 - 33, Dec, 2014

4th International Conference on Foreign Language Teaching and Applied Linguistics

V. Bošković, S. Alčaković, Speech Acts Theory, on Foreign Language th International Conference Teaching and Applied Linguistics, Sarajevo, May, 2014

1st International Scientific Conference of IT and Business-Related Research SYNTHESIS 2014

D. Golijanin, M. Miljković, S. Alčaković, J. Gavrilović, M. Savković, D. Stamenković, Generacija Z, internet i obrazovanje, 1st International Scientific Conference of IT and Business-Related Research SYNTHESIS 2014, Belgrade, Serbia, pp. 506 - 509, Apr, 2014

Sinteza 2014- Uticaj interneta na poslovanje u Srbiji i svetu

S. Alčaković, B. Čavić, V. Bošković, The Usage of the Internet among Men and Women in Serbia, Zbornik radova "Sinteza 2014", Apr, 2014

3rd International Conference on Foreign Language Teaching and Applied Linguistics, Sarajevo

V. Bošković, S. Alčaković, Gender Stereotypes and Gender Diferences in Language Usage, 3rd International Conference on Foreign Language Teaching and Applied Linguistics, Sarajevo, Apr, 2013

Sinergija 2013

M. Miljković, S. Alčaković, Globalni proizvod - Standardizacija i adaptacija, Zbornik radova međunarodni naučni skup "Sinergija 2013", Bijeljina, pp. 45 - 51, 2013

XII međunarodni naučni skup "Sinergija 2013", Bijeljina

S. Alčaković, M. Miljković, S. Alčaković, Komparativna analiza internet marketing komunikacije u sportskoj industriji, Zbornik radova XII međunarodni naučni skup "Sinergija 2013" Bijeljina, pp. 491 - 496, 2013

19. Naučni Skup Empirijska istraživanja u psihologiji, Beograd

S. Alčaković, V. Đurić, J. Međedović, Emotivni kontekst utiče na efektivnost tv reklame, 19. Naučni Skup Empirijska istraživanja u psihologiji, Beograd, 2013

X međunarodni naučni skup "Sinergija 2012", Bijeljina

S. Alčaković, M. Miljković, Preduzeće i njegovo okruženje sa posebnim osvrtom na prirodno okruženje, Zbornik radova X međunarodni naučni skup "Sinergija 2012", Bijeljina, pp. 437 - 443, 2012

Međunarodni načni skup Skopje: “Ulogata na mediumite vo promocijata na proizvodite i uslugite“

S. Alčaković, M. Miljković, Analiza primera elemenata neuro-lingvističkog programiranja u tv reklamama., Zbornik radova međunarodni načni skup Skopje:“Ulogata na mediumite vo promocijata na proizvodite i uslugite“, pp. 76 - 89, 2012

III međunarodni naučni skup "Sinergija 2011", Bijeljina

S. Alčaković, N. Arežina, Neuromarketing: Novi način razumevanja potrošača, Zbornik radova VIII međunarodni naučni skup "Sinergija 2011", Bijeljina, pp. 276 - 282, 2011

S. Alčaković, The Generation Z in Serbia: Ready for the great openning, Christian Scholz, Anne Rennig (Eds), Generations Z in Europe: Inputs, Insights and Implications, Emerald Publishing Limited, Sep, 2019

S. Alčaković, How to improve profitability of a household aluminum foil manufacturing company in Serbia: Comparison od Two Strategies, Lincoln University, California, Departman za poslediplomske studije, Univerzitet Singidunum, Beograd, Apr, 2010